Yes, we’re open.
There I was, sitting at the big desk manning the shop on an otherwise uneventful day. A lady walked into Self Edge, clearly intrigued by the store’s look and contents. She asked specific questions about where the garments were made, what made them special, and how long the shop had been around for; we must’ve chatted for over half an hour. As she turned around to leave, she mentioned that she wrote for the New York Times and was working on a piece about new stores that were opening up in a tough economy. After she handed me her card, I realized that she was none other than the venerable Cathy Horyn.
A few weeks later, we had a photographer come by to shoot the store, which was exciting because it meant that we were probably going to be included in the article. And sure enough, it went to print. Here’s a link to the article online – Self Edge is the first store mentioned.