The next step.
We’ve been making jeans for three years now, and it’s safe to say that the product we are putting out now has grown quite a bit since our first run that released in the Fall of 2008. After spending quite a bit of time engineering our cuts and troubleshooting our production runs, and we’ve realized that no matter how long we work on this, there’s still something new to learn each season. But as our cuts have been slowly dialed in and the construction details have been finalized, the next logical step was to develop our own textiles. This season marks our first run of jeans that consist of our very own denim that we developed from scratch in Japan. I credit Johan for noting all the strengths and weaknesses of the denim that we’ve used in the past, and synthesizing all that information to yield a flagship denim that we can really be proud of. It’s a great feeling to know that the jean we’re releasing this spring is unique in every way and cannot be reproduced. It couldn’t come at a better time, as our jeans will be making their way into several major doors for the first time. We’re excited to see the response.
Props and congrats Andrew – “the next step” is an understatement. This is a huge leap you are taking and a massive step for you and 3sixteen. Look forward to seeing the final product and hearing more about the process!
Cheers,
Nick
Nick
15 Apr 11 at 2:58 pm
*huge leap of faith
Nick
15 Apr 11 at 2:59 pm
[...] batch of denim was sourced from Kaihara, before we started developing our own exclusive denim with Kuroki. One thing I liked about this denim was that it gives a pretty contrasty fade and [...]
My SL-100x jeans. at ajchen.com
6 Dec 11 at 6:50 pm