Archive for the ‘Work’ Category
A month ago, I flew to Melbourne for a week courtesy of MINI Australia. They had reached out to me to see if 3sixteen would be interested in participating in a unique car launch campaign for their newest model, the MINI Paceman – and after a few calls and emails to make sure that a Nigerian prince was not involved in the scheme, I gladly accepted.
MINI Australia, along with their PR agency Badjar Ogilvy, came up with the idea to bring out 6 unique creatives to Melbourne to showcase their work at a physical storefront on Chapel Street in Prahran, one of the city’s trendy shopping districts. Each collaborator would have the chance to display their wares in the space for a month, and to visit the city for a week to help with media opportunities. Johan and I decided to use the storefront to put together a gallery of worn-in jeans that we collected from friends and customers. I also hosted a small meet & greet event during my time there so that customers of ours who live in Melbourne could come get a first look at the gallery display and say hello in person. It was a busy week for sure, but I had an amazing time and met some incredible people.
Some of those people are documented in the video above. One of my media obligations was to film a video with Tourism Victoria that would highlight places in the city that I enjoyed. The tourism team did their best to research destinations in the city that I’d enjoy checking out, but I eventually asked if we could include people that I had a personal relationship with, as I felt that would make the video more authentic. The owner of Dukes Coffee Roasters, for instance, is a customer of the brand’s – and I had already visited their new Ross House location a few days before we filmed. And being that the Up There guys had carried our brand since their opening day, I felt it would made the most sense to film with them rather than with another arbitrary shop. I credit the team for introducing me to Sisto at Pellegrini’s and Dean at Woods of Windsor, though… and both were excellent places run by great people. And there were plenty more cafes, shops and restaurants that I visited throughout the week that I wish could have been included as well. Melbourne is an incredible city and I hope to have the opportunity to return again one day. Until then, though, I’m thankful to have a video like this as a little reminder of the time I spent there.
This week marked the launch of our new office and showroom space for 3sixteen: Chapter & Verse Agency. We took ownership of the space on January 1st and finished renovations in time for NY Market week a mere two weeks later. It’s where we’ve been meeting with retailers this week to show them what’s new with our brand and the ones our showroom now represents.
A few years ago, Johan and I wanted to be able to do sales and consulting work for other brands, but it didn’t seem to make sense to conduct that business under the 3sixteen name, as we are known for our clothing. Johan coined the name of the agency – Chapter & Verse – which is both a nice tie-in to our own brand’s name (3:16) as well as a phrase that refers to conducting business with great attention to detail. This year, though, marks the actual launch of the agency as a physical showroom and a business to help both established and newer brands gain market share through sales and PR work. It’s nice to see an idea finally come to (physical) fruition, and marks a new step for both Johan and me professionally.
Beyond its function as a showroom, we took this space because it’s a retail storefront and thus provides us with lots of flexibility. We envision it as being a daily hub where friends and colleagues can connect, exchange ideas, network, and enjoy really good coffee. It’ll also be the home to monthly gatherings, art/photography shows, and perhaps even a few special temporary retail events. Our first office space 5 years ago was also on Allen Street and, like this one, was a retail space. There was something special about being so accessible to friends who were in the neighborhood passing by – I’m looking forward to having this space function in a similar way.
Chapter & Verse Agency
162 Allen Street
Lower East Side, NYC
Look for the piece to debut on 3sixteen.com in early August.
Nick Grant contacted me a month ago to participate in a Complex article entitled “How To Make It: 10 Rules For Success From Fashion Industry Insiders.” While I feel there are plenty of people who are just as (if not more) qualified than me to share these kinds of tips, I enjoyed writing my response because it gave me the opportunity to look back on all the crazy things that have happened in 3sixteen’s history and what I’ve learned along the way.
I don’t agree with all the advice given in the piece, but that’s ok – the fact that information and advice is being shared to help build up the next generation is fantastic, because when I was getting started none of this stuff was available. Blogs and other social media platforms over the past few years have allowed aspiring designers unprecedented direct access to their favorite brands, and while some of that access results in consuming mindless drivel (I’ve contributed my fair share), there are important pieces of information and advice being given – and that is definitely a good thing in my book. That being said, I still feel that as much as the internet can provide, personal relationships with people you respect will yield much greater learning opportunities. You can’t just read a bunch of pieces online and be ready to take the plunge; that’s why I encourage people to seek out internships so they can immerse themselves in all aspects of their passion – not just the exciting, attractive parts that the internet shows off – firsthand.