ajchen.com » Work

Rockabilly Hob Nob.

andrew — Mon, 19 Jul 2010 17:57:18 +0000

Yesterday, we threw a Rockabilly Hob Nob at Self Edge New York – the highlight of the afternoon was definitely the set Omar and the Stringpoppers played right outside the store. The energy they brought to their live show was infectious… it’s refreshing to see a band performing that’s genuinely having a good time.

Happy 4th of July.

andrew — Sun, 04 Jul 2010 14:57:24 +0000

Stay Sharp.

andrew — Thu, 29 Apr 2010 12:05:04 +0000

In Print.

andrew — Thu, 15 Apr 2010 19:31:56 +0000

Self Edge New York appeared in the New York Times for the 3rd time since we opened last July – this time, it’s a pretty lengthy writeup specifically about our store that takes up most of the page. The article is part of the “Critical Shopper” series, a recurring piece in Thursday’s Style Section that covers a secret shopper’s experience at a store in the city. Click here to read the article in its entirety online.

Yes, those are my hands chainstitching a pair of jeans.

Chainstitching: an update.

andrew — Sat, 10 Apr 2010 14:12:39 +0000

Since my last post about chainstitching woes, I’ve thankfully improved. I would say that it took me about 2 weeks (and ruining a pair of my favorite jeans I was practicing on) to finally get it down. Don’t get me wrong… there were days I cursed at the machine out of frustration, but now I’m familiar with every noise and movement that it makes: I can tell when it’s starting to tug and pinch the fabric, and I can hear when it skips a stitch. It’s almost therapeutic to go into the basement and knock out a few hem jobs after a long day’s work – the relaxing hum of the machine and the repetitive work make for a nice respite.